High quality surface modeling is essential for successful product design.

With intense competition in consumer markets, product style and design are strategic for success in product sales. Making innovative, appealing products, available quickly on the market to follow consumer trends, is a key business success factor. To meet this challenge, design studios require leading edge technologies and methodologies to accelerate creative and decision workflow, to boost design innovation. CATIA Creative Design address the product development process with a dedicated, integrated and complete creative solution, for you to express your creativity and invent the products your customers are dreaming about.

With the actual intense competition on the market, the competitive advantage by design becomes a key factor for business success. Having appealing product, right on time on the market requires styling and design studios to redefine their design process. Designers face the daily challenge to create and convince about the design intent, but also to share and collaborate globally and with other departments, as well as to improve the product’s perceived quality.  With CATIA Design Experience portfolio, the decision-making process is facilitated thanks to its digital and/or physical prototypes.